Gemma Mary Shepherd is a twenty something UCT graduate, photographer and creative based in, but not limited to, Cape Town, South Africa. With an eye for aesthetics and a love of words, The Urban Gem serves as a visual journal and outlet for all things creative; from fashion and makeup to photography and literature. The Urban Gem aims to emphasise both the hidden and already prominent gems in the city – people, places, trends and looks.


an outstanding person or thing.
“this architectural gem of a palace”
synonyms: best, treasure, masterpiece, leading light, the crème de la crème


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